Contemporary Indoor-Outdoor Exhibition Space Presents Largest Curated
and Fully Integrated Assortment of Modern Home Furnishings Under One
Brand In The World
CORTE MADERA, Calif.--(BUSINESS WIRE)--Nov. 11, 2015--
RH (Restoration Hardware Holdings, Inc.—NYSE:RH) announced today the
opening of its first standalone RH Modern Gallery at 8772 Beverly
Boulevard, in the heart of the West Hollywood Design District. The
21,000-square-foot indoor-outdoor space has been completely reimagined
as a contemporary structure that serves as a canvas for the carefully
curated collection of indoor and outdoor modern furnishings, lighting
and décor. Additionally, the space will incorporate an RH Contemporary
Art Gallery, exhibiting talented artists whose artwork is also presented
on its digital platform at RHContemporaryart.com. RH Modern also debuts
with its own distinctive 540-page Source Book, a dedicated website
(RHModern.com), and national ad campaign designed by world-renowned art
director Fabien Baron.
This Smart News Release features multimedia. View the full release here:
First-of-Its-Kind RH Modern Gallery on Beverly Boulevard in Los Angeles (Photo: Business Wire)
"Los Angeles is arguably the creative capital of the world, and has
become the epicenter for art, architecture, fashion, film and music,"
commented Gary Friedman, RH Chairman and CEO. He continued, "In many
ways RH Modern reflects the spirit of this great city, as does the work
of the many talented artists, architects, art directors, designers and
manufacturers who collaborated to bring this new brand to life."
Upon arrival, guests will first encounter the gallery’s dramatic
exterior of white, polished European plaster and 21-foot-tall glass
steel windows that fill the building with fresh air and natural light.
The white-on-white exterior signage – designed by Fabien Baron, who Vanity
Fair calls "the most sought after art director in the world" – is
itself an art installation. As night falls, the dramatic halo lit
signage and embedded LEDs outlining the windows illuminate the façade in
a graphic, architectural glow.
Visitors will enter the gallery through modern gates of solid stacked
steel and step into a sculpture garden with a rhythmic progression of
giant white shade sails and up-lit Medjool date palms towering 30 feet
overhead. Here, a series of monolithic black concrete slabs
embedded in decomposed granite and basalt form a linear pathway and lead
guests through the garden to a striking 18-foot-wide by 16-foot-tall
wall of cascading water inspired by the famed fountain in New York
City’s Paley Park. A perimeter of angular steel planters, Dragon Tree
Agave and exotic succulents serves as a backdrop to a dramatic display
of RH Modern outdoor furnishings. Also on display in the courtyard is a
dramatic print of a photo of RH Chairman and CEO Gary Friedman walking
through Random International’s world-famous Rain Room, which is
on display at LACMA, courtesy of RH, now through March 6, 2016. RH
commissioned the first edition of Rain Room, which was
exhibited at MoMA New York in Spring 2013, and became one of the most
Instagrammed art installations in history.
Continuing indoors, guests will first arrive at the two-story lobby
marked by a monolithic staircase with transparent glass and brass
railing. Here, they will discover two specially commissioned works of
art by famed Los Angeles artist, RETNA, and a spectacular installation
of three massive Rain Chandeliers – each composed of hundreds of
illuminated crystal rods—suspended 22 feet overhead. Artistic lifestyle
installations featuring never-before-seen collections from some of the
world’s most renowned designers are further enhanced by museum-quality
architectural lighting found within the bright, open white-walled rooms
with bleached grey oak floors.
Also on the first floor, visitors will find an RH Contemporary Art
exhibition space, with additional works integrated throughout the rest
of the minimalistic gallery. RH Contemporary Art offers an engaging and
curated collection of artwork across all media and presents new
opportunities to view, learn about and acquire works of fine art.
Level two features an RH Design Atelier – a dedicated studio where
guests can work with the RH design team or their interior designers and
architects to conceptualize highly personalized, inspiring spaces. RH
Modern’s complete library of fabrics, leathers and furniture finishes
offered with the latest technology and capabilities support an
unprecedented level of design services. The RH Design Atelier also
features a Ben Soleimani Rug Showroom displaying the fourth-generation
designer’s modern hand-knotted and hand-woven rugs, as well as a select
presentation of window treatments and hardware.
The RH Modern gallery offers complimentary valet parking. The phone is
424.281.1326. Hours of operation are Monday through Saturday from 10am
to 7pm, and Sunday 11am until 6pm.
About RH, Restoration Hardware
RH (Restoration Hardware Holdings, Inc. – NYSE:RH) is a curator of
design, taste and style in the luxury lifestyle market. The Company
offers collections through its retail galleries, Source Books, and
online at RH.com.
This release contains forward-looking statements within the meaning of
the federal securities laws, including statements related to the breadth
of assortments under the RH Modern brand, the customer experience when
visiting our RH Modern Gallery, the presentation and layout of RH
Modern, the Company’s merchandise and business offerings within this
location, also including RH Contemporary Art, RH Design Atelier and the
Ben Soleimani Rug Showroom. You can identify forward-looking statements
by the fact that they do not relate strictly to historical or current
facts. We cannot assure you that future developments affecting us will
be those that we have anticipated. Important risks and uncertainties
that could cause actual results to differ materially from our
expectations include, among others, risks related to the number of new
business initiatives we are undertaking; our ability to introduce new
products and merchandise categories that will be of interest to our
customers and to new customers; as well as those risks and uncertainties
disclosed under the sections entitled “Risk Factors” and “Management’s
Discussion and Analysis of Financial Condition and Results of
Operations” in Restoration Hardware Holdings’ Annual Report on Form 10-K
filed with the Securities and Exchange Commission on March 27, 2015, and
similar disclosures in subsequent reports filed with the SEC, which are
available on our investor relations website at
ir.restorationhardware.com and on the SEC website at www.sec.gov.
Any forward-looking statement made by us in this press release speaks
only as of the date on which we make it. We undertake no obligation to
publicly update any forward-looking statement, whether as a result of
new information, future developments or otherwise, except as may be
required by any applicable securities laws.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151111005805/en/
Source: Restoration Hardware Holdings, Inc.
Katya Sorokko Spencer, 415-945-3598
Cammeron McLaughlin, 415-945-4998