Restoration Hardware, Inc. Announces Launch of New Brand, Brocade Home
CORTE MADERA, Calif., Aug. 11 /PRNewswire-FirstCall/ -- Restoration Hardware, Inc. (Nasdaq: RSTO) today officially announced the launch of its new brand, Brocade Home. The brand will premiere in September with the mailing of an innovative home catalog. Customers can preview the brand and request a catalog through the website: www.brocadehome.com.
Gary Friedman, the Company's President, Chief Executive Officer and Chairman, stated, "We are excited about the introduction of Brocade Home, a fashion home brand targeted at the broader value market with a unique and feminine point of view. The brand launches with a catalog this fall, and our plan is to develop a multi-channel retailing platform over the next several years."
Brocade Home was developed by Lisa Versacio, who joined Restoration Hardware a little over a year ago from Williams-Sonoma Inc. where she was responsible for developing and launching the West Elm brand.
Ms. Versacio added, "The Brocade Home aesthetic fuses the past with the present. Beautiful, rich fabrics and materials give the brand a look that is romantic and seductive, with a touch of something unexpected."
About Restoration Hardware, Inc.:
Restoration Hardware, Inc. is a specialty retailer of high quality home furnishings, bath fixtures and bathware, functional and decorative hardware and related merchandise that reflects the Company's classic and authentic American point of view. Restoration Hardware, Inc. sells its merchandise offering through its retail stores, catalog (800-762-1005) and on-line at www.restorationhardware.com. As of August 8, 2006, the Company operated 103 retail stores and seven outlet stores in 30 states, the District of Columbia and Canada.
CONTACT: PR@brocadehome.com (212) 254-3167
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995:
This release contains forward-looking statements that involve known and unknown risks. Such forward-looking statements include, without limitation, statements concerning or relating to the timing of the launch of Brocade Home, the growth potential of Brocade Home, the expected broader rollout of the new brand next year, and other statements containing words such as "expects" and words of similar import or statements of management's opinion. These forward- looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, including financial results, market performance or achievements to differ materially from any future results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause such differences include, but are not limited to, customer reactions to the Company's current and anticipated merchandising and marketing programs and strategies, including those programs and strategies relating to Brocade Home, timely introduction and customer acceptance of the Company's merchandise, positive customer reaction to the Company's catalog and Internet offerings, revised product mix, prototype stores and core businesses, including those offerings provided by Brocade Home, timely and effective sourcing of the Company's merchandise from its foreign and domestic vendors and delivery of merchandise through its supply chain to its stores and customers, effective inventory and catalog management, actual achievement of cost savings and improvements to operating efficiencies, effective sales performance, in particular during the holiday selling season, the actual impact of key personnel of the Company on the development and execution of the Company's strategies, changes in investor perceptions of the Company, fluctuations in comparable store sales, limitations resulting from restrictive covenants in the Company's credit facility, changes in economic or business conditions in general, changes in political conditions in the United States and abroad in general, changes in product supply, changes in the competitive environment in which the Company operates, changes in the Company's management information needs, changes in customer needs and expectations, governmental actions and other factors detailed in the Company's filings with the Securities and Exchange Commission, including its recent filings on Forms 10-K, 10-Q and 8-K, including, but not limited to, those described in the Company's Form 10-Q for the quarter ended April 29, 2006 in Part I, Item 2 thereof ("Management's Discussion and Analysis of Financial Condition and Results of Operations"), in Part I, Item 4 thereof ("Controls and Procedures") and in Part II, Item 1A thereof ("Risk Factors"). The Company undertakes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.
SOURCE Restoration Hardware, Inc. -0- 08/11/2006 /CONTACT: PR@brocadehome.com, +1-212-254-3167/ /Web site: http://www.restorationhardware.com http://www.brocadehome.com / (RSTO) CO: Restoration Hardware, Inc.; Brocade ST: California IN: REA CST FAS SU: PDT TH-JL -- SFF023 -- 8350 08/11/2006 17:16 EDT http://www.prnewswire.com