RH Introduces RH Modern
New Innovative Multi-Channel Business Debuts with 540-Page Source Book, Dedicated Website, and Dramatic Retail Presence
“We believe RH Modern is our finest work to date,” says RH Chairman &
Mr. Friedman continued, "So many talented people came together on the
collaboration of RH Modern. Artists, artisans, art directors,
architects, designers, photographers, merchants and manufacturers, from
around the world all contributed their own unique gift and point of
view. I especially want to thank
Baron comments, "Any successful project starts with a vision. And it
requires strong individuals to uncompromisingly implement that vision to
its finest point. And the result is what makes the difference between
what's common and what's rarified. I believe
RH Modern will captivate the growing number of people who are drawn to modernist design, whether their aesthetic is classic, rustic, or contemporary modern. With thousands of products spanning nearly every facet of the home – from living rooms to dining rooms, bedrooms to bathrooms, home theaters to home offices, and pools to patios – the comprehensive assortment will be the first brand to offer this groundbreaking breadth of furnishings for modern living.
Many of the RH Modern collections have been developed in collaboration
with some of the world’s most talented and internationally-renowned
designers – including new furniture collections from Barlas Baylar,
RH Modern introduces an entirely new design vernacular defined by minimalist design and maximum comfort rendered in a nuanced range of warm and cool tones. A harmonic array of fine materials, rich finishes, and organic textures – leather and shagreen, stone, rustic and refined woods, metals such as brass and bronze, lacquers, glass, and aged mirror – allow for intriguing juxtapositions to suit a refined sensibility. Statement pieces include inviting platform and canopy beds; oversized ottomans; low, sophisticated sofas and sectionals with integrated accent tables; lush, tactile carpets; dramatic sculptural lighting; floating lounge chairs and vanities; and stunning window and bath hardware.
RH Modern launches with a distinctive 540-page Source Book that breaks
the traditional mold and defines a new and engaging magazine-catalog
The brand also debuts with a unique website and significant physical
presence, including a dramatic, standalone
With a steadfast belief in the power of good design and the integrity of great architecture, RH Modern will inspire a new way of life and a movement towards simplicity and modernism.
RH Modern is available online now at RHModern.com.
This release contains forward-looking statements within the meaning of
the federal securities laws, including statements related to the breadth
of the merchandise collection in the RH Modern assortment and the
integration of RH Contemporary Art into RH Modern. You can identify
forward-looking statements by the fact that they do not relate strictly
to historical or current facts. We cannot assure you that future
developments affecting us will be those that we have anticipated.
Important risks and uncertainties that could cause actual results to
differ materially from our expectations include, among others, risks
related to the number of new business initiatives we are undertaking;
our ability to introduce new products and merchandise categories that
will be of interest to our customers and to new customers; as well as
those risks and uncertainties disclosed under the sections entitled
“Risk Factors” and “Management’s Discussion and Analysis of Financial
Condition and Results of Operations” in Restoration Hardware Holdings’
Form 10-K filed with the